Anthropologie has a very unique style and I wanted to translate that into a brochure. I began by choosing a color scheme. Typically, the store uses more subtle colors that are not too overpowering. Since it is Spring, I decided to use 4 main colors throughout my project. The outside of the brochure is a light yellow color that I thought Anthropologie would use for one of their actual designs. The inside of the brochure is a celery green color that compliments the yellow nicely. For the font color I chose to use a brown color, it is softer than black, but still dark and easy to read. The final color I chose to incorporate was a redish, yellow color. I thought that it tied the font together nicely with some of the colors in the pictures on the inside.
I began by doing the cover of the brochure. I found the image in google images. I edited the image in Photoshop to make it smaller. I knew from the beginning that I wanted to use quotes from the website in the brochure underneath the title of each panel. To tie the outside with the inside I put a quote underneath the cover image.
The second panel I worked on was the back panel where I chose to list store locations and the history of the store.
The final panel on the outside was the last panel I worked on. Originally the panel was white, but because of printing purposes I chose to make it yellow and match the outside panels. I put the return address that is listed on the Anthropologie website. I wanted to incorporate the official label of the store so I placed it in the return address. I used the image of the stamp from google images.
The first panel I did on the inside was clothing. I decided to highlight dresses and blouses. All of the images I used on the inside panels were taken directly from the website. I placed the pictures in the panels and put the price and a small description underneath each picture. Next to each headline I put some playful words I thought matched the category.
The next panel I did was the accessories. I highlighted necklaces, earrings, and scarves. I love their jewelry and really wanted to show off their versatility.
The last panel on the inside was at home. I chose to use bedding, kitchen, and bath. Anthropologie has wonderful house-ware items. It was incredibly fun to explore the website with no limitations. Usually I go directly to the sale section of the website, but during this project I used only full-priced items.
I put a lot of effort into this project and I think it shows in my final product. I loved this project, but it was much more work than I imagined. It was entirely worth my efforts because I am very proud.
There were some things I would have changed. I might have used a few less items on the inside panels. I wanted to show-off as many items I could, but I could not tell if the panels looked too cluttered. After removing some pictures, I decided that I could not part with any of the pictures which appear in the final brochure. I wish there was more space in the brochure. I had a lot of text and it was difficult to fit all of it while keeping it large enough to read. After my rough-draft was reviewed it was clear that I had to adjust my spacing. If I didn't, a lot of the text and images would be cut-off. I made the necessary adjustments and it turned out to be better than it was originally.
I think the brochure turned out very well and there are not many things I would change if I could re-do it.
Really nice job!
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